CASE STUDY: SAFE LIFE DEFENSE
YouTube Shorts Momentum in Just 2 Months.
The Problem
Before working with Falter Media, Safe Life Defense had no organic momentum. Their YouTube Longform was high quality, and their ads were performing well, but with all the other to-dos, organic content could never be a focus.
Their goal was to create a content system to build an organic strategy and utilize the amazing personalities of their team.
So, when Falter Media got involved, we organized a major content push on YouTube Shorts. We realized that Shortform video was the missing ingredient to increase views, followers and YouTube momentum.
The Results
3 Months
20,000+ Followers - Over 8 Million Views
After just 3 months of work (and 2 months of posting content) they achieved the kind of momentum they were looking for. Millions of views. Over 6 million new accounts reached, and a boost in over 21,000 followers. Their shortform content attracted new fans who then consumed their longform content, all the while learning more about their products.
For YouTube, this is NO EASY FEAT!
Our Process
Researched competitors on YouTube
Wrote engaging hooks and video ideas to be filmed in batches
Helped them film dozens of shortform videos
Edited the videos professionally with captions, storytelling tactics, & sound effects.
Posted videos to YouTube Shorts with performance titles and hashtags.
