CASE STUDY: Jen Hamilton
“Just Here to Make You Laugh”.... Then Her YouTube Blew Up!
How a Viral TikTok Nurse Built YouTube Momentum With a Studio, & a Content System
The Problem
Before working with Falter Media, Jen Hamilton was already famous (and TikToks favorite Nurse)… but YouTube was a scary new venture.
Her TikTok was booming. Her community loved her raw, real, funny mom-and-nurse energy. But her YouTube was collecting dust.
Jen wanted to go deeper: longform, education, storytelling, education, behind-the-scenes, and more moments of real connection with her audience.
She just didn’t have the time, the editing team, the fancy camera setup…
Then a friend introduced her to Falter Media!
The Results
6 Months
3,200 to 31,100 Subscribers + 486,748 Views
From August to January: 3,200 → 31,100 Subscribers
1,282,044 → 1,768,792 total views (gained 486,748 views during the period)
A fully functioning studio and longform ecosystem
A very excited creator who kept shouting out Falter Media in her content (“Falter Media I will always sing your praises ❤️”)
Her momentum didn’t just grow.
It exploded.
For a creator who had never taken YouTube longform seriously before, this level of growth is massive, especially in the highly competitive “mom, nurse, comedy, lifestyle” niche.
And she’s only getting started.
The Strategy
I personally flew to North Carolina and personally helped Jen build a full longform studio setup inside her home — lighting, framing, audio, camera angles… I even helped install the wallpaper (after much trial and error).
From there, we built her an entire YouTube Content System:
Film days directed by Falter Media
Script frameworks & topic ideas
Longform editing with intentional pacing
Thumbnails, titles, metadata
Shorts extracted automatically from longform
Posting schedule fully managed by our team
A DFY workflow so Jen only had one job: press record!
She filmed.
We handled everything else.
And this helped launch her momentum into YouTube Longform. We can’t take much of the credit! It’s Jen Freaking Hamilton after all…
But Falter Media opened up the door for her into YouTube Longform! Here’s what Jen has to say!
