Case Study - Gleec

A Content Engine
That Gained 100,000 Followers
In 3 Months

Gleec wanted to become the go-to source for industry news. We used our TikTok content engine to build a system - and turned a brand nobody had heard of into 115K followers, 5M views, 100K profile visits.

115K

TikTok Followers (from 0)

5M+

Views in 3 Months

100K

Profile Visits

The Problem

Paid Influencers Weren't Working

Before working with Falter Media, Gleec.com had no following on TikTok and little buzz across other social platforms.

Falter Media found two core issues with their approach: the paid influencer strategy, and content quality. They were spending money without building an audience.

Our methods would fix this.

Our Process

The TikTok Content Engine

Audience Research

Researched topics Gleec's audience would actually watch in the software space.

Batched Scripting

Wrote engaging scripts designed to be filmed in massive batches - efficiency at scale.

Branded Studio

Hired an actress to represent Gleec and built a branded studio set.

90 Videos / Month

Filmed 90 videos per month. Massive volume. Trained output.

Professional Edit

Graphics, sound effects, animated captions - the signature Falter Media polish.

Daily Posting

3 videos a day with hashtags, music, and captions optimized for discovery.

The Outcome

A Machine That Doesn't Stop

Gleec now has a TikTok content engine with rapid channel growth and real followers who tune in for industry news.

Gleec focused on their products. Falter Media grew the following.

Over 5 million people have seen their content.

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