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What is Organic TikTok?

April 24, 20233 min read

What is Organic TikTok?

Organic TikTok refers to the growth of a TikTok account through natural means rather than through paid advertising. It's all about creating content that resonates with your audience and encourages them to engage with your account. This can result in an increase in followers, views, and overall engagement.

Why Is Organic TikTok Important?

Organic TikTok is important because it allows you to build an authentic and engaged audience. When you focus on creating content that your target audience wants to see, you'll attract people who are genuinely interested in your brand, product, or service. This can lead to increased brand loyalty and even sales.

Another benefit of organic TikTok is that it's more cost-effective than paid advertising. While paid advertising can be effective in reaching a larger audience quickly, it can also be expensive. With organic TikTok, you can grow your account without spending a dime.

How to Grow Your TikTok Account Organically?

Growing your TikTok account organically takes time and effort, but it's worth it in the long run. Here are some tips to help you get started:

  1. Know Your Audience: Understanding your target audience is key to creating content that resonates with them. Take the time to research your audience's interests, pain points, and preferences.

  2. Create Engaging Content: TikTok is all about entertainment, so make sure your content is entertaining, informative, or both. Use music, humor, and other creative elements to make your content stand out.

  3. Be Consistent: Consistency is key when it comes to growing your TikTok account. Post regularly and at the same time each day or week. This will help your audience know when to expect new content from you.

  4. Utilize Hashtags: Hashtags are a great way to get your content in front of a larger audience. Use relevant hashtags in your posts to increase visibility and reach.

  5. Engage with Your Audience: Engage with your audience by responding to comments, creating duets, and following other accounts in your niche. This will help build relationships with your followers and increase engagement on your account.

Common Mistakes to Avoid

While growing your TikTok account organically, it's important to avoid these common mistakes:

  1. Focusing too much on followers: While having a large following is great, it's more important to have an engaged audience. Focus on creating content that resonates with your target audience, rather than trying to appeal to everyone.

  2. Neglecting Analytics: Analytics can provide valuable insights into your audience's behavior and preferences. Make sure to regularly review your analytics to see what's working and what's not.

  3. Not Collaborating: Collaborating with other TikTok creators in your niche can help increase your exposure and reach. Don't be afraid to reach out to other accounts and collaborate on content.

  4. Not Being Authentic: TikTok is all about authenticity. Don't try to be someone you're not – instead, focus on being genuine and authentic in your content.


Growing your TikTok account organically takes time and effort, but it's worth it in the long run. By understanding your audience, creating engaging content, being consistent, utilizing hashtags, and engaging with your audience, you'll be on your way to building an authentic and engaged following. Just remember to avoid common mistakes like focusing too much on followers, neglecting analytics, not collaborating, and not being authentic. With a little patience and persistence, you can grow your TikTok account organically and achieve success on the platform.

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Owner of Falter Media, Speaker

Austin Falter

Owner of Falter Media, Speaker

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